UndercoverWear Inc. completes purchase of Latasia & Co. adding extensive jewelry line and brand to company.
Tewskbury, MA October 01, 2013
UndercoverWear Inc. announced today that it has completed the acquisition of the assets of Latasia & Co. a leading, Rhode Island-based party-plan company specializing in jewelry, accessories and lingerie. In addition to the product lines, approximately 1,000 of Latasia’s sales consultants are expected to join UndercoverWear’s sales force.
UndercoverWear will continue to use the Latasia brand name and expand UndercoverWear’s existing jewelry line to include exclusively Latasia brand styles. Additionally, Latasia consultants will now have access to UndercoverWear product lines including lingerie, lotions, clothing and romance accessories. The online aspects of Latasia & Co. will continue to represent the brand while integrating the programs and benefits of UndercoverWear.
Beginning October 1, 2013, all current Latasia & Co independent contractors will be added to the sales force of UndercoverWear. The combined sales force expands UndercoverWear’s base of consultants across the United States and Canada by approximately 37%.
In conjunction with the purchase, UndercoverWear is releasing a new Holiday Collection of jewelry and accessories on October 1st under the brand “Latasia by UndercoverWear”. The new collection features a selection of jewelry and accessories for the Holiday season. Existing Latasia and UndercoverWear consultants will now benefit from selling the combined product lines of the two companies.
Barbara Dixon-Mostacci, UndercoverWear’s Director of Product Development will spearhead the integration of Latasia products into UndercoverWear. UndercoverWear founder and CEO, Tiffany James said, “The marriage of two long-standing, successful, family-owned businesses makes this the perfect union. Our expanded product line will offer broader appeal while our increased sales force will allow us to continue our corporate objective of ‘Changing Women’s Lives.’”
The purchase and integration of Latasia & Co. solidifies UndercoverWear as the largest direct-sales company in North America that specializes in lingerie with supporting product lines of jewelry, romance accessories and lotions.
UndercoverWear has been the leader in the home romance party-plan industry since 1977. Started by Walter and Tiffany James, the company has grown from a small local retail outlet to an international multi-million dollar corporation. The company’s operations are currently overseen by Jamie Jamitkowski, President of UndercoverWear and son of Walter and Tiffany James.
Latasia & Co. was founded in 1999 at the direction of Anthony and Eduarda Calandrelli in order to bring their quality jewelry products directly to the consumer. More than a decade later, the Latasia name has become synonymous with quality and affordability throughout the United States and Canada.