One of my favorite things about working in the UndercoverWear marketing department is the minimal amount of Photoshopping we do to our images. Usually when I open Photoshop, it’s to cut a model out of the background and place her next to another model or onto a new background. The only time I ever actually change the appearance of the model is if I have to remove a pimple, tattoo, or piercing; sometimes I’ll fix their makeup if there’s a smudge, brighten up their eyes, do an overall color correction – the simple things. I like to leave their actual body untouched, we don’t feel the need to suck in thighs or enlarge their asset to try to market our clothes and products.
Covergirl fell under scrutiny when it was noticed in the fine print on the advertisement that the lashes on the model trying to sell mascara were in fact altered. They eventually pulled the ad when the National Advertisement Division challenged them; claiming that the image is considered false advertisement. Victoria Secret gives all their size 0 models a perfect hour glass shaped figure – creating almost completely unattainable body images. While we all curse technology and advertisement agencies for allowing us to manipulate the human form so drastically, what most of us don’t realize is that artists have been practicing this form of manipulation for hundreds or years.
The link below was something I stumbled on a few months ago, it shows some classic pinup illustrations from the 1950’s and 60’s along with the actual model/image that the artists used to reference when creating his pinup illustration. You see that even here, stomachs are made flatter, waists are smaller, assets are enlarged, legs are elongated, cheekbones are altered and eyes are made larger.
Jean Auguste Dominique Ingres painted the “Grande Odalisque” in 1814 – way before computers ever existed – was a huge controversial image at the time, not just for it’s subject matter (a concubine,) but also for it’s distortion of the human form. Upon a quick glance you probably wouldn’t notice a whole lot wrong with this image, but look closer, her spine is elongated about five vertebrates and rotated the pelvis in a way not humanly possible. It was, and still is pretty common to elongate body parts such as the torso or legs in order to make the female appear more attractive.
You don’t have to be an expert at Photoshop to be able to manipulate your own images of yourself; they have an app for that, just download it from your app store. Unfortunately there is no sign that this Photoshop epidemic will end anytime soon, as technology continues to advance, we will continue to find new and easier ways to manipulate images to make people appear more attractive. So instead of comparing yourself to the overly Photoshopped models that you see in publications and advertisements all over the world, start looking at yourself as a real, beautiful, non-manufactured individual. Stop letting the media define what beauty is and instead make your own definition of beautiful.
Winter sports can be expensive. Between purchasing your own skis/snowboard or renting and then buying a lift ticket, a weekend on the mountain can be well over $300 or more. And if you decide you want to go a little faster, snowmobiles are expensive to buy and take care of. So to counter act all the boring shoveling of heavy snow, how can you have fun in the winter and still save money (so you can splurge in the summer!)? Here are just a few ideas to enjoy and entertain yourself in the cold months:
1. Sledding – buying a cheap sled is well worth the investment. Get together with a group of friends or family members and search for a steep hill. Looking for something a little more intense? Build a pile of snow to make a jump and watch as your friends soar into the air. (Make sure to catch their facial expressions; priceless!)
2. Snow structures – don’t count this activity out! You are never to old for a good old-fashioned snow fort. As an adult you probably have a friend or two that owns a plow. Ask them to make a giant snow bank in the yard and get to work! Check out this video of an UndercoverWear employee having a little too much fun in a snow fort:
3. Snowball fights are always a good, bad idea. Someone might end up getting hurt or you might have the most fun you’ve had in years. You can make the decision if you and your friends or family are ready for this kind of battle.
4. Too cold outside? Movie marathons are always a great go to activity. Try watching your favorite movie series in one sitting. I recommend Rocky 1-6 because it appeals to someone looking for a love story and little action drama.
5. Throw an UndercoverWear party of course! As an UndercoverWear Hostess you can earn great rewards and receive your favorite products without spending a dime. Invite your friends over to shop and have a girls night!