My name is Tiffany James, the founder of UndercoverWear, the inspiring company behind the new UCWBoutique online.  Through UndercoverWear, I have always encouraged real women to “Dream Big” and “Live Your Dreams”. So based on that, I started thinking about how I have achieved the level of success that I wanted.

First of all, I have always set my goals.  Even on my honeymoon, I spent time setting my goals for my life.  Some of my goals were quite simple– like having a wine and cheese picnic or enjoying a beautiful sunset. Other goals were much more elaborate. Specifically I wrote that I wanted to become a millionaire. Yep, you read correctly. Here I was 21 years old, sitting in a lovely log cabin in New Hampshire and I declared that I would become a millionaire. Rather aggressive, don’t you think?

I suppose that if I said to my family and friends that I wanted to build a multi-million dollar business, have my own jet plane, and travel around the world,  they would’ve told me I was “nuts.” Those things just don’t happen to two “kids” living in a three-tenement house in Lawrence, Massachusetts.

So how did WJJ and I achieve our goals? Many people suggest that “everything came so darn easily” for us.

Easy?  The first 2 years of our marriage, we invested our entire life savings into a modular home company. We got lots of orders and then the company informed us that they couldn’t actually produce the home –so we lost everything.

Then we opened our first retail store. It became quite successful so WJJ quit his position with IBM. The day after he left his job, our store burned to the ground with no insurance. We now had no jobs, no store, and no money.

And then of course at 9 years old our son Jamie developed Reyes Syndrome and we were told he wouldn’t live through the night.

Hmmm…maybe it wasn’t so “easy” after all.

Subsequent to all these events I was interviewed for Savvy Magazine. The reporter asked me what obstacles I had overcome to achieve success. Honestly, I couldn’t remember one single thing. I guess I didn’t allow myself to get stuck on anything negative that had transpired in the past. I had banished all that “stuff” from my memory. Notice I said banished –not vanished. I took those negatives and threw them away –they didn’t just disappear.

I’m thrilled to be a contributor to the new UCWBoutique Online.  I look forward to working with all the other ladies who can inform, educate and entertain our fans and customers.